Empowering Fintech with Cloud-Driven APIs and Advanced Big Data Analytics

Abstract

The rapid evolution of fintech has been significantly influenced by the integration of cloud-driven APIs and advanced big data analytics. Cloud computing offers scalable infrastructure and APIs that enable fintech companies to seamlessly access and analyze vast amounts of data. This integration facilitates the development of innovative financial services, such as personalized banking, real-time fraud detection, and predictive analytics for risk management. Despite the benefits, challenges such as data security, privacy, and regulatory compliance remain. This paper explores how cloud-driven APIs and advanced big data analytics empower fintech, enabling enhanced decision-making, improved customer experiences, and more efficient operations. The study also addresses the challenges and best practices for implementing these technologies in the fintech sector.